BSNL, India's leading GSM Mobile operator, along with M/s. Apalya Technologies Pvt. Ltd. announce launching of an end to end mobile video solution for providing world class TV through GSM mobile Handsets, called mimobi.tv, to BSNL's EDGE/GPRS/Portal customers in the Eastern Zone (W. Bengal, Sikkim, Bihar, Orissa, Jharkhand, A&N, Assam, Meghalaya, Tripura, Manipur, Aizwal, Arunachal & Nagaland).

Apalya Technologies has tied up with leading media companies like NDTV, AAJTAK, CNBC, CARTOON NETWORK, TIMES NOW, ZOOM, BINDASS, ETV, TV9, MAATV, INDIA TV, CNN-Mobile (more TV channels will be introduced in phases) to deliver wide varieties of contents for the end to end mobile TV & video solution to BSNL's EDGE/GPRS/Portal Customers. The subscribers will be able to watch both Live TV and On Demand Video. Initially the service is being offered free for 1 month, followed by offers in different flavours, as detailed below:

- A per day plan for Rs 10/- : Customer can enjoy one channel for 24 Hrs.
- A Per month plan for Rs 50/- : Customer can enjoy one channel for 30 days.
- A Per month plan for Rs 150/- : Customer can enjoy all channels for 30 days (presently 12 TV channels, more are on the way).

To avail this service the customers, having EDGE/GPRS/Portal, need to:

- SMS "MYTV" to 55447 and download mimobi.tv application.
- Or direct download from http://59.162.166.210:8080/OTA/DownloadMimobiTV/
- Compatible handsets are: